Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There is a Google patent document that implies Google Search might send searchers to AI-generated page of your site...

There is a Google patent named AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages and when a user performs a search, Google Search sends the user to the AI-generated page instead of the page on the company's website.

Google Search rankings remain heated into March - I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.

Google might be allowing publishers to claim their profiles and publications on Google Discover. I mean, there were forms of this for Google News, Google Business Profiles, even Google Search over the years, but there are hints this is coming to Google Discover.

Are you ready for the monthly Google Webmaster report...

Google Ads has often used dynamic labels for some of the ad groupings. I mean, we've seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled "Sponsored options in the area."

Matt Shumer’s Something Big Is Happening has made the rounds over the last couple of weeks, but just in case you haven’t seen it, I think it’s very much worth reading. He’s an AI startup founder writing for the non-technical people in his life:

AI isn’t replacing one specific skill. It’s a general substitute for cognitive work. It gets better at everything simultaneously. When factories automated, a displaced worker could retrain as an office worker. When the internet disrupted retail,...

Alistair Gray published part two of Stripe’s “Minions” series, going deeper on how they built their internal coding agents. It’s a great read throughout, but three ideas really stood out to me.

First, blueprints. These are workflows that mix deterministic steps with agentic ones:

Blueprints are workflows defined in code that direct a minion run. Blueprints combine the determinism of workflows with agents’ flexibility in dealing with the unknown: a given node can run either...

Here is a recap of what happened in the search forums today...

This week...