Industry News

Catch up on interesting new discussion and industry news.

    The Nicest Swamp on the Internet

    by Rian van der Merwe
    11 minutes ago
    I was all in on Reddit for a few years, but that stopped after the Apollo app got nerfed. I think I need to invest some curation time in the site again—this is a lovely essay:

    The only two questions that people ever really ask on Reddit, if you think about it, are these: Am I alone? Am I okay? And after all these years, in subreddit after subreddit, no matter what the topic at hand is, the same answers keep coming: You aren’t alone. And you might not be okay. But we’re here.

    Daily Search Forum Recap: March 13, 2025

    rustybrick
    by rustybrick
    Today at 7:00 AM
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google says hotlinking protection is fine for search engines...

    Google: Hotlink Protection Carve Outs For Search Engines Are Fine

    rustybrick
    by rustybrick
    Today at 4:51 AM
    Google's John Mueller said that implementing hotlink protections with carve-outs for search engines are fine. He added that this is not really a thing sites do that much these days, stating it was a thing in 2010's or so but not now.

    Google Merchant Center Adds Bulk Request Review

    rustybrick
    by rustybrick
    Today at 4:41 AM
    Google Merchant Center has apparently added the ability to dispute and/or request a review in bulk. This does not work for all notices but it works for some and it can save you a lot of time, if the same disapproval is issued across a number of products or issues.

    Microsoft Advertising Tests Updated Reports Templates

    rustybrick
    by rustybrick
    Today at 4:31 AM
    Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The new design is under the reporting and then templates section of the Microsoft Advertising console.

    Bing Ads Blue Local Business Tag & Other Labels

    rustybrick
    by rustybrick
    Today at 4:21 AM
    Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says "Local Business," which I guess helps promote local businesses near you.

    Google Ads Search Max Spotted Again

    rustybrick
    by rustybrick
    Today at 4:11 AM
    Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.

    Daily Search Forum Recap: March 12, 2025

    rustybrick
    by rustybrick
    Yesterday at 7:00 AM
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google increased the negative keywords for PMax from 100 keywords to 10...

    Google Ads Increases Negative Keywords For PMax Campaigns To 10,000

    rustybrick
    by rustybrick
    Yesterday at 4:51 AM
    Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.

    Google Ads Review Process Uses AI & Human Evaluation For Policy Violations

    rustybrick
    by rustybrick
    Yesterday at 4:41 AM
    Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies.