Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google says hotlinking protection is fine for search engines...

Google's John Mueller said that implementing hotlink protections with carve-outs for search engines are fine. He added that this is not really a thing sites do that much these days, stating it was a thing in 2010's or so but not now.

Google Merchant Center has apparently added the ability to dispute and/or request a review in bulk. This does not work for all notices but it works for some and it can save you a lot of time, if the same disapproval is issued across a number of products or issues.

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The new design is under the reporting and then templates section of the Microsoft Advertising console.

Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says "Local Business," which I guess helps promote local businesses near you.

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google increased the negative keywords for PMax from 100 keywords to 10...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.

Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies.

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the search results page that lets you copy link to the clipboard. That then generates a goo.gl URL shortener link to share.