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Industry News

Catch up on interesting new discussion and industry news.

    GSC Logging Error Yielded Inflated Impressions Since May 2025

    rustybrick
    by rustybrick
    Apr 6, 2026 at 4:15 AM
    Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...

    Grokipedia Continues To Drop in Search Visibility And AI Search Visibility

    rustybrick
    by rustybrick
    Apr 3, 2026 at 4:21 AM
    In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call "Mt. AI". That's when sites scaling heavily with AI-generated content initially surge in Google, but then drop heavily as Google's systems...

    Daily Search Forum Recap: April 1, 2026

    rustybrick
    by rustybrick
    Apr 1, 2026 at 7:00 AM
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Going offline for Passover tonight through Saturday night...

    Programming Note: Offline For Passover Thursday & Friday

    rustybrick
    by rustybrick
    Apr 1, 2026 at 4:51 AM
    This is a programming note that I am completely offline for the Passover holiday Thursday and Friday. I am likely not going to schedule any stories, I apologize (still in recovery mode)...

    Google Ask Maps Fully Available In US and India

    rustybrick
    by rustybrick
    Apr 1, 2026 at 4:31 AM
    Earlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India."

    Google Explains Googlebot Crawling, Fetching & Byte Limits

    rustybrick
    by rustybrick
    Apr 1, 2026 at 4:21 AM
    Google posted a new blog post named Inside Googlebot: demystifying crawling, fetching, and the bytes we process alongside episode 105 of the Search Off the Record segment named Google crawlers behind the scenes.

    Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

    rustybrick
    by rustybrick
    Apr 1, 2026 at 4:11 AM
    You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising.

    Daily Search Forum Recap: March 31, 2026

    rustybrick
    by rustybrick
    Mar 31, 2026
    Here is a recap of what happened in the search forums today...

    Google On Why Core Updates Take Weeks To Fully Roll Out

    rustybrick
    by rustybrick
    Mar 31, 2026
    Google's John Mueller explained, one again, why it takes weeks to roll out a core update. It is often because there are different components to core updates through the rollout stages, and each needs to be pushed individually.

    Bing Tests Sponsored Label That Is Almost Transparent

    rustybrick
    by rustybrick
    Mar 31, 2026
    Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.