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Industry News

Catch up on interesting new discussion and industry news.

    February 2025 Google Webmaster Report

    rustybrick
    by rustybrick
    Today at 4:51 AM
    While this month was not as busy as last month, it was still a pretty stressful month for a lot of site owners and SEOs. I was expecting more core updates this past month, but we had none, whereas the previous report, we covered three confirmed Google updates.

    Google To Test AI Generated Background Images For Your Shopping Ads

    rustybrick
    by rustybrick
    Today at 4:41 AM
    Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google Shopping Ads.

    Head of Search at Microsoft Touts Bings Growth & Power Of LLMs

    rustybrick
    by rustybrick
    Today at 4:31 AM
    Jordi Ribas, the Head of Search at Microsoft, touted Bing's growth on social media (X and LinkedIn). He wrote, "Since we launched Bing Chat in Feb 2023, we've seen significant growth in users, engagement and even market share on PC."

    Google Business Profiles Edit Products Feature Gains Product Studio AI

    rustybrick
    by rustybrick
    Today at 4:21 AM
    Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you "change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products," Kara from Google said.

    Google Search Related Places Carousel Map

    rustybrick
    by rustybrick
    Today at 4:11 AM
    Google has this new map unit that is titled "Related places" and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which isn't great - why would you want Google to show competitor names when you search for a specific brand name.

    Daily Search Forum Recap: January 31, 2025

    rustybrick
    by rustybrick
    Friday at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Search News Buzz Video Recap: Google Ranking Volatility, Site Reputation Abuse, AI Overviews 2.0, Yahoo Search AI & More

    rustybrick
    by rustybrick
    Friday at 5:01 AM
    We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini 2.0 can go insanely deep. Google launched a new labs experiment named Ask for me...

    Google: Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax

    rustybrick
    by rustybrick
    Friday at 4:51 AM
    Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.

    Google Tests Review Carousels & Blocks For Product Queries

    rustybrick
    by rustybrick
    Friday at 4:41 AM
    Google is testing (I think again) review carousels and block units in its search results for product queries. A number of SEOs spotted these coming up over the past week or two, and they basically show product review content in a separate section within Google Search.

    Google Shopping Refinements With & Without Product Ratings

    rustybrick
    by rustybrick
    Friday at 4:31 AM
    Google Search is now sometimes showing the ability to filter products in its search results by product rating. I am not sure if this is new or not, but I cannot replicate this but some are seeing the product rating filter/refinement option when searching.