Industry News

Here is a recap of what happened in the search forums today...

We are now over a week past the estimated time the Google November 2024 core update was expected to be done and it seems to still be causing a lot of ranking volatility in the Google Search results. The update was expected to be done two weeks after it first started rolling out and now we are three weeks and two from when it first launched.

Google announced that it has modernized and refreshed the emails that are sent out from Google Search Console. Google wrote, "Starting today your Search Console emails are looking more modern and refreshed."

Bing Search can now place a button under a search result snippet that triggers a site command to restrict the search results to only show results from that domain. The button reads, "See results only from [domain]."

We knew Google's web rendering service (WRS) does its own thing with caching but now a new post from Gary Illyes and Martin Splitt of Google said the "WRS caches everything for up to 30 days." This is done to help "preserve the site's crawl budget for other crawl tasks," Google wrote.

Google has a newish way to search for events in specific regions. If you do a search for events in a region, like Las Vegas, Google will then try to get you to narrow down that search by asking you what type of event, and then it will keep going to drill you down even deeper.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Just because you buy a generic domain...

Google's John Mueller responded to a question on why a company is not ranking for its new brand name, saying, "Just because you call your company something doesn't mean it'll show up on top in search like that."

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also include your first-party consented, hashed customer data, and your tag-based user identifiers, Carly Boddy from Google wrote on Bluesky.

Google is testing a new video format for some YouTube videos that provide "easy to digest" summaries of YouTube videos based on the users queries. This is a pilot that is rolling out to some searchers over the past week or so and gives you a new user interface showing you quick takes and key takeaways from those videos.