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Industry News

Catch up on interesting new discussion and industry news.

    Warning: Don't Move Content Hit By Google's Site Reputation Abuse Penalty

    rustybrick
    by rustybrick
    Nov 25, 2024 at 4:41 AM
    There are a number of cases where sites hit by the expanded Google site reputation abuse policy, where Google issued a number of immediate manual actions, are moving the directories that were hit to a new location on the domain name. It would be a mistake to do that in the long run and can lead to more penalties and potentially the whole site being penalized.

    Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads

    rustybrick
    by rustybrick
    Nov 25, 2024 at 4:31 AM
    Google is updating its Google Ads Misrepresentation - Misleading Ad Design policy to have stronger and clearer enforcement over ads that use buttons that are deceptive and unclear. Google wrote, "ads that make it difficult for the user to understand they are interacting with an ad by using standalone buttons in image ads that lack clear context explaining their function, or whose prominence relative to the surrounding ad content is disproportionate, are restricted."

    Google AI Overviews In Card/Block Format

    rustybrick
    by rustybrick
    Nov 25, 2024 at 4:21 AM
    Google is testing yet another format for its AI Overviews. This one looks like Google is grouping answers for a more generic query into multiple categories of responses. Google is placing them into these card blocks, that can either show you a new AI Overview or more search results, it seems.

    Merchant Center Recommendations Now In Google Analytics

    rustybrick
    by rustybrick
    Nov 25, 2024 at 4:11 AM
    Google Analytics added Merchant Center recommendations directly to the recommendations section within Google Analytics. Google said these recommendations will "alert you to issues preventing your products from being approved in Google Merchant Center."

    Google Ads Recommends You Spend More Because You Spend Under Common Budget

    rustybrick
    by rustybrick
    Nov 25, 2024 at 4:05 AM
    Google is always looking for ways to get their advertisers to spend more. Well, now a new notice to increase your budget says that other advertisers in your region are spending more, so you should too.

    Daily Search Forum Recap: November 22, 2024

    rustybrick
    by rustybrick
    Nov 22, 2024 at 7:00 AM
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google Search Console's indexing report is backed up and delayed by 7 days. Google said too many network requests can cause issues for Google Search. Google is testing a people also search in images section that goes from web search to image search. Google is testing things to know side-by-side. Google is testing arrow buttons next to title links and site links. Google is testing product carousel snippets. Plus I posted my weekly SEO video recap...

    Search News Buzz Video Recap: Google Core Update Heated, Site Reputation Abuse Expands, Site Wide Search Signals, DOJ On Chrome, AI Overview Ads & More

    rustybrick
    by rustybrick
    Nov 22, 2024 at 5:01 AM
    It took some time, but Google's November 2024 core update started to really heat up over the last weekend, it should be done soon. Google expanded its site reputation abuse policy in a big way and many large sites...

    Google Search Console Indexing Reports Lagging By 7 Days

    rustybrick
    by rustybrick
    Nov 22, 2024 at 4:55 AM
    Google Search Console's indexing reports, the page indexing, etc, are often not super up-to-date, but now we hit a 7-day delay, where the report has not been updated in a week now. This report is useful to see if the pages on your website are being indexed by Google, and it is a report that SEOs and site owners often use.

    Google Things To Know Tests Side By Side Results

    rustybrick
    by rustybrick
    Nov 22, 2024 at 4:51 AM
    Google is testing a new format for the Things to know section where instead of showing the results in a list view, Google is showing them side-by-side.

    Google On Too Many Network Requests & SEO

    rustybrick
    by rustybrick
    Nov 22, 2024 at 4:41 AM
    Martin Splitt from Google replied to a question on LinkedIn about what we should be concerned about when it comes to rendered and indexed. One of the questions was about network requests. Martin replied, "maybe number of network requests a bit, but also not too much."