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Industry News

Catch up on interesting new discussion and industry news.

    What to do about time goblins

    by Rian van der Merwe
    Yesterday at 7:39 AM
    Once we’ve got a plan and that plan is locked we’re in this rare and special place where the things that will pull us off-course haven’t happened yet.

    — Raw Signal Group, What to do about time goblins

    Managing Up

    by Rian van der Merwe
    Yesterday at 7:34 AM
    Michael Lopp has a great post about “managing up”, including how problematic that term is:

    To me, “Managing Up” has that “your boss’s job is more important than yours” feel, which pisses me off. Your boss’s job isn’t more important than yours; it’s different.

    He goes on to share some great advice for what to share with your manager, and when. For instance, when to share something immediately:

    Unexpected developments. A situation appears in front of you, a non-threatening one but...

    The Ghosts in the Machine

    by Rian van der Merwe
    Yesterday at 7:30 AM
    I finally had a chance to make my way through Liz Pelly’s Spotify exposé that’s been making the rounds, and it is so infuriating. Definitely worth reading the whole thing, but the short version is that Spotify is seeding their most popular playlists with generic “background music” that they pay even lower royalties for. A good summary of the issue:

    A model in which the imperative is simply to keep listeners around, whether they’re paying attention or not, distorts our very understanding...

    Daily Search Forum Recap: January 20, 2025

    rustybrick
    by rustybrick
    Yesterday at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes

    rustybrick
    by rustybrick
    Yesterday at 4:51 AM
    Ginny Marvin, Google's Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. "Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign," Ginny Marvin wrote on X.

    Google Ads PMax Search Terms Insights Gains Source Data

    rustybrick
    by rustybrick
    Yesterday at 4:41 AM
    Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.

    Google Search Trending Products Carousel On Right Side

    rustybrick
    by rustybrick
    Yesterday at 4:31 AM
    Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand's knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand.

    Google Search Quality Analyst Detects & Treats AI-Generated Content

    rustybrick
    by rustybrick
    Yesterday at 4:21 AM
    Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, "Address novel content issues (e.g., detection and treatment of AI-generated content)."

    Google: Don't Dynamically Update Robots.txt File Multiple Times Per Day

    rustybrick
    by rustybrick
    Yesterday at 4:11 AM
    Google's John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won't necessarily see that you don't want Google to crawl a page at 7am and then at 9am you do want Google to crawl that page.

    Daily Search Forum Recap: January 17, 2025

    rustybrick
    by rustybrick
    Friday at 7:00 AM
    Here is a recap of what happened in the search forums today...