Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

OpenAI will be testing ads in ChatGPT very soon. Google's Gemini 3 Pro now powers some AI Overviews...

Google announced late on Friday that Gemini 3 Pro is now powered Google AI Overviews for complex queries. Google actually said this last November, but then edited its story to say it was just AI Mode that was powered by Gemini 3 Pro and not AI Overviews. Now both AI Overviews and AI Mode can use Gemini 3 Pro.

Google is appealing the ruling that it is an illegal search monopoly - which surprises no one. Plus, Google asked the court to pause the remedies during the appeal phase.

Google's John Mueller once again warned about hosting your website on free subdomain hosting service because they are magnets for a "lot of spam & low-effort content."

OpenAI announced on Friday it will begin testing ads in the ChatGPT responses in the coming weeks. The ads will show on the free product and low-cost subscription tier, ChatGPT Go. The ads will show under the main response and not influence the answers ChatGPT gives you. Advertisers will not get conversations with ChatGPT. The ads will be clearly labeled as ads.

Google's John Mueller said that link spam left in the comments section have no effect on Google Search or SEO, (and maybe even your website's performance in Google Search?). He wrote on Bluesky, "These links all have no effect - they're from spammers dropping links into comments. These would not have any effect, positive nor negative, on your site."

Jason Knight wrote about a fascinating disconnect between how B2B product leaders rate themselves and how their teams see them. The data from his survey is striking:

Across the board, B2B Product Leaders think they’re doing pretty well in all of these areas, but B2B IC PMs are not convinced. The difference is stark, and they can’t both be right.

The survey measured six core responsibilities—setting strategy, aligning teams, enabling prioritization, fostering ownership, removing...

Daniel Parris wrote a statistical analysis of when rock became “classic rock”, and it’s not the story I expected.

He assumed the genre emerged organically from music nerds debating on message boards and in the pages of Rolling Stone. Instead:

What I found was a deliberate realignment engineered by music executives chasing an ephemeral advertising demographic. Like many entertainment industry decisions, it was a small (mostly male) group of executives quietly deciding the future of...

Here is a recap of what happened in the search forums today...

I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools picked up on. With this update, there is limited chatter, unlike the previous unconfirmed Google Search ranking update.