Industry News

Google Search is testing a darker dark mode. Instead of the grayish dark mode, Google is testing a dark black version of the dark mode. The darker version is #111217 whereas the gray version is #1f1f1f.

Google now lets you add to your restaurant's menu within Google Business Profiles. Previously, I believe you were only able to replace your previous menus, but now you can add to them by uploading the new menus.

Did you ever want to listen to a summary of your Google Discover feed? Well, now you can. Google has a new Search Labs experiment called "Daily Listen" that puts together a five-minute or less audio overview of the top stories you'd be interested in for the day.

If you go to the Google home page today, you will see a gray Google logo. Google does this on somber days and since today is the national day of mourning for President Jimmy Carter, Google has grayed out the logo.

Here is a recap of what happened in the search forums today...

What happens when you lose a lot of links really quickly, how might that impact your Google search rankings and SEO performance? Well, John Mueller of Google was asked that question and after much back and forth, he responded, "SEOs often overestimate links."

Google is testing showing local ads in the local pack without review stars. Normally you'd see review stars for the sponsored results in the local pack, but in some cases, Google is testing removing the reviews from the sponsored results in the local pack.

Using the "validate fix" button within Google Search Console to communicate to Google that you fixed an issue, does not signal to Google to expedite anything on its end. It just a reporting mechanism for you to track when Google recrawls the issue and for you to see if it was "fixed" according to Google or not but it does not speed anything up.

Google has updated one of its help documents to specifically say that ad scheduling isn't compatible campaigns that use Smart Bidding. The previous version of that page said, "Ad scheduling is not compatible with both Smart Shopping campaigns and App campaigns." This change to the help document is causing a lot of confusion but in all honesty, likely means nothing has changed.

Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove individual conversions within their Google Ads accounts.