Industry News

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.

Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message. But then, all of a sudden, Google decides to hijack that booking link and replace it with Google Assistant's calling feature.

Google has switched from updating its googlebot.json file, the file that contains the list of IP addresses Googlebot uses, from weekly to daily. Gary Illyes from Google said this was done based on feedback from the community.

Many (oh my word, so many) years ago I wrote that I thought “fairness” is the most important characteristic of a good Product Manager. I still stand by that, but I had another thought recently about a related characteristic that forms the other side of that coin.

Jakob Nielsen’s 30+ year old usability heuristics remain true to this day, but it’s not just relevant to UI/UX. In particularly I think “Visibility of System Status” is one of the most important skills a PM can internalize. The...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google began rolling out the March 2025 core update yesterday...

This week we covered Google's March 2025 core update being released. Google responded to some complaints or concerns about Google's new AI Mode. A study showed Google grew 22% over the past year...

Google officially announced the rollout of the March 2025 core update yesterday at around 12:30 pm ET. This core update is expected to take up to two weeks to roll out. Google said this is a regular core update but did make a note about helping surface content from content creators.

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago, but not it is also available for PMax campaigns.

Google is now testing a new accommodations carousel in the search results for hotel-related queries. The new accommodations carousel shows up under the hotel pack.

Microsoft is testing a new Copilot answer interface and layout in the Bing Search results. Instead of the grid/block design, Microsoft is testing a more bullet point design, and when you hover over each answer, you get the sources overlay.