Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search has dropped continuous scroll in its desktop search results, with mobile search to follow...

Danny Sullivan, Google's Search Liaison, responded to some new SEO advice floating around the SEOverse that suggests you should not add the brand name of the products you are reviewing in your review content. Sullivan disagreed with this advice and said, "you shouldn't be afraid to mention the brand name of something you are reviewing."

Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions.

Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous scroll on desktop, with the mobile search interface to follow in the coming months.

Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps.

We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news "sources" in Google News, stopped showing a follower count for those sources, and stopped providing access to Publisher Center features to news organizations. This bug was fixed by Google this morning.

Here is a recap of what happened in the search forums today...

Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are seeing more and more AI Overviews showing up for health-related queries since the weekend.

Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit cards], and so on, you will get this new credit card Google Search widget.

Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and some in blue.