Industry News

Here is a recap of what happened in the search forums today...

Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided by me from Semrush and it continues on through October 2nd.

Microsoft announced a new streamlined experience below Copilot's organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent a low resolution screenshot of how the ads in the Copilot results will appear.

Google is testing replacing the "People also search for" box with a "Search instead for" box. I think this is just a title change because the functionality looks equivalent to the previous version.

Google's John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.

Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, "Happy 14th Birthday, BingBot! You've been crawling ð·ï' the web and bringing us the best search results for over a decade. Next year promises even more innovation and excellence! Time to graduate and maximize crawl efficiency."

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th...

Here is a recap of what happened in the search forums today...

Microsoft announced it is now rolling out the Bing generative search experience and to more sets of informational queries. Also, Bing updated its Deep Search saying it is faster and powered by GPT-4o and some in-house distilled models.