Industry News

Catch up on interesting new discussion and industry news.

    Google Ads Tests Search Ads Without Ad Descriptions

    rustybrick
    by rustybrick
    Dec 23, 2024 at 4:31 AM
    Google Ads seems to be testing showing search ads in the Google Search results without ad copy, without the ad description text you added to your ads. I guess Google wants to see what type of impact this has on ad performance.

    Bing Search Tests How To Pick Section

    rustybrick
    by rustybrick
    Dec 23, 2024 at 4:21 AM
    Microsoft is testing a new section in Bing Search titled "How to pick." It helps you figure out what product you should pick, by breaking down the options and configurations.

    Google Ads For Performance Max Brand Control Adds Shopping Ads Override

    rustybrick
    by rustybrick
    Dec 23, 2024 at 4:11 AM
    Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, "Allow Shopping ads on searches that mention excluded brands."

    Google Kwanzaa Decorations Are Live For 2024

    rustybrick
    by rustybrick
    Dec 21, 2024 at 6:18 PM
    And now we have the Kwanzaa decorations live in the Google Search results. Just search for [Kwanzaa] to see them. Google also went live with the Christmas decorations today and the Hanukkah decorations last week.

    Google Christmas Decorations Are Live For 2024

    rustybrick
    by rustybrick
    Dec 21, 2024 at 3:55 PM
    Christmas is around the corner and Google finally posted its Christmas decorations in Google Search today. We already have the Hanukkah decorations live and now we have the Christmas decorations - we are now waiting on the Kwzanzaa decorations.

    Daily Search Forum Recap: December 20, 2024

    rustybrick
    by rustybrick
    Dec 20, 2024 at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads

    rustybrick
    by rustybrick
    Dec 20, 2024 at 5:01 AM
    Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update...

    Google Testing Shaded Button Sitelinks On Mobile

    rustybrick
    by rustybrick
    Dec 20, 2024 at 4:41 AM
    Google is testing a new style of sitelinks again (I cover these way too often). This one turns the sitelinks into shades / gray buttons.

    Google Search To Gain AI Mode

    rustybrick
    by rustybrick
    Dec 20, 2024 at 4:31 AM
    Google Search will roll out an 'AI Mode' within Google Search that will look "nearly identical to its Gemini AI chatbot" according to some reports. We also saw sources post screenshot of early tests of AI Mode within the Google App and on Android devices.

    Google Tests Nearby Hotels & Restaurants In Business Profile Listing

    rustybrick
    by rustybrick
    Dec 20, 2024 at 4:21 AM
    Google seems to be testing adding buttons/links to nearby hotels and restaurants directly at the top of a Google Business Profile listing. This may be related to the Digital Markets Act (DMA) rules in European regions or it might just be some sort of other test.