Industry News

Here is a recap of what happened in the search forums today...

As part of the DOJ ruling that Google is a monopoly, the document noted that Apple has its own search index and the index size is of billions of websites. The specific number was redacted but it said, "Apple maintains an index of about X billion websites."

Google Business Profiles performance report is no longer showing the "call" tab that shows you statistics and data on searchers who called you from Google Search and Google Maps. I suspect this might be related to the Google Business Profile call history going away, as we reported earlier.

Google is testing yet another call extension ad format, this one shows the advertiser's name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the call extension.

Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns and more," in an email sent to one advertiser.

Google Ads may be testing a new search ad format named "featured options." This shows ad listings in this thing card layouts that should be related to events.

Here is a recap of what happened in the search forums today...

It's been about a week since the superheated and bursting Google Search ranking volatility, and since then, it did happen to calm down a bit, at least relatively speaking. But now I am seeing the Google search ranking volatility heat up again.

Google Search Console is rolling out a new recommendations feature where Google will show you site improvement recommendations. These recommendations are based on the data in Search Console and aim to help improve your site's performance on Google Search.

There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will fix your site. John Mueller from Google said "this is a scam," that Google does not offer such a service.