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Industry News

Catch up on interesting new discussion and industry news.

    Search News Buzz Video Recap: Google Ranking Volatility, Site Reputation Abuse, AI Overviews 2.0, Yahoo Search AI & More

    rustybrick
    by rustybrick
    2 minutes ago
    We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini 2.0 can go insanely deep. Google launched a new labs experiment named Ask for me...

    Google: Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax

    rustybrick
    by rustybrick
    12 minutes ago
    Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.

    Google Tests Review Carousels & Blocks For Product Queries

    rustybrick
    by rustybrick
    22 minutes ago
    Google is testing (I think again) review carousels and block units in its search results for product queries. A number of SEOs spotted these coming up over the past week or two, and they basically show product review content in a separate section within Google Search.

    Google Shopping Refinements With & Without Product Ratings

    rustybrick
    by rustybrick
    32 minutes ago
    Google Search is now sometimes showing the ability to filter products in its search results by product rating. I am not sure if this is new or not, but I cannot replicate this but some are seeing the product rating filter/refinement option when searching.

    Google Tests New Shopping Search Filter On Mobile

    rustybrick
    by rustybrick
    42 minutes ago
    Google is testing a new filter for its shopping results in the mobile search results. Instead of showing a single filter menu, Google is showing a product image carousel line first and then a filter menu for additional search filters.

    Google Ask For Me - Calls Businesses For Costs For You

    rustybrick
    by rustybrick
    52 minutes ago
    Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it can be scheduled for you. It is like that Duplex feature we saw years ago, where Google would try to schedule a restaurant reservation for you.

    Daily Search Forum Recap: January 30, 2025

    rustybrick
    by rustybrick
    Yesterday at 7:00 AM
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google search ranking volatility seems to be spiking once again...

    Google Search Ranking Volatility Heats Up January 29 & 30th

    rustybrick
    by rustybrick
    Yesterday at 4:51 AM
    Google Search ranking volatility spiked and heated again over the past 24-hours or so. I am seeing renewed chatter spike up yesterday, January 29th and continue through today. I am also seeing that some of the tracking tools are showing an increase in ranking volatility within Google Search over the past day.

    Google Maps Service Area Business Access Request Link

    rustybrick
    by rustybrick
    Yesterday at 4:41 AM
    Did you know there is a quick way to directly generate an access request for Service Area Businesses in Google Maps? This is apparently not so new but also not widely known.

    Google: Why 100 Negative Keywords For Google Ads PMax Campaigns

    rustybrick
    by rustybrick
    Yesterday at 4:31 AM
    Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.