Industry News
Catch up on interesting new discussion and industry news.
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Talking to customers
Oh my, Justin (from my favorite newsletter platform Buttondown) nails it here:
Customers make for good historians but poor futurists, and certainly they won’t do the hardest and most important job of identifying your leverage points for you.
That was your shot. Here’s your chaser:
None of this is to say you shouldn’t talk to customers: you should! But it should be neither the first nor the last step in your process: if someone needs to talk with people to figure out what to build...
Customers make for good historians but poor futurists, and certainly they won’t do the hardest and most important job of identifying your leverage points for you.
That was your shot. Here’s your chaser:
None of this is to say you shouldn’t talk to customers: you should! But it should be neither the first nor the last step in your process: if someone needs to talk with people to figure out what to build...
Daily Search Forum Recap: October 14, 2024
by rustybrick
Oct 14, 2024 at 7:00 AM
Oct 14, 2024 at 7:00 AM
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A new video from a famous YouTuber talks about why Google is falling apart...
A new video from a famous YouTuber talks about why Google is falling apart...
Why Google Search Is Broken Video Gets Millions Of Views
by rustybrick
Oct 14, 2024 at 4:51 AM
Oct 14, 2024 at 4:51 AM
Arun Maini, a famous YouTuber known for his Mrwhosetheboss channel, posted a scathing video named "Why Google Search is Falling Apart. The video goes through three reasons why Google Search is failing: (1) the results page, (2) SEO, and (3) AI changes.
Google Search Tests Replacing Google Logo With Super G Logo
by rustybrick
Oct 14, 2024 at 4:41 AM
Oct 14, 2024 at 4:41 AM
Google is testing swapping out the normal spelled-out Google logo with the Super G (that is what Google calls it) logo at the top of the Google Search results page. I find it weird but I guess it can work?
Google Ads Adds Gross Profit Optimization Campaign Setting
by rustybrick
Oct 14, 2024 at 4:31 AM
Oct 14, 2024 at 4:31 AM
Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.
Google Search Tests Top Links Title For Sitelinks?
by rustybrick
Oct 14, 2024 at 4:21 AM
Oct 14, 2024 at 4:21 AM
Google is testing showing the term "top links" or "top links from..." in its search results snippets, that seem to give a title to the sitelinks shown under search result snippets. This is shown both on organic free search results and the search ads, Google Ads, in Google Search.
Microsoft Unshipped 27 Bing Features
by rustybrick
Oct 14, 2024 at 4:11 AM
Oct 14, 2024 at 4:11 AM
Did you know that Bing removed dozens of features? 27 Bing featured were "unshipped" according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, "Simplicity is one of the core principles I am focused on. I am so proud that the Bing team has unshipped 27 features. Being brave enough to undo complexity is important."
Social media tells you who you are. What if it’s totally wrong?
This post about news feeds by Lauren Goode at Wired resonated with me a lot:
For those of us who came of age on the internet some 20 to 30 years ago, the way these recommendation systems work now represents a fundamental shift to how we long thought of our lives online. We used to log on to tell people who we were, or who we wanted to be; now the machines tell us who we are, and sometimes, we might even believe them.
I just can’t get comfortable with algorithmic feeds. I know it’s...
For those of us who came of age on the internet some 20 to 30 years ago, the way these recommendation systems work now represents a fundamental shift to how we long thought of our lives online. We used to log on to tell people who we were, or who we wanted to be; now the machines tell us who we are, and sometimes, we might even believe them.
I just can’t get comfortable with algorithmic feeds. I know it’s...
Daily Search Forum Recap: October 11, 2024
by rustybrick
Oct 11, 2024 at 7:00 AM
Oct 11, 2024 at 7:00 AM
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: DOJ May Breakup Google, Ranking Volatility, Quick View Theft, Google Web Creator Event, Google Ads & More Search News
by rustybrick
Oct 11, 2024 at 5:11 AM
Oct 11, 2024 at 5:11 AM
Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where....
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