Industry News
Catch up on interesting new discussion and industry news.
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Daily Search Forum Recap: January 10, 2025
by rustybrick
Jan 10, 2025 at 7:00 AM
Jan 10, 2025 at 7:00 AM
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google Local Ranking Bug, Reddit Drops, Microsoft Fools Searchers & More SEO, PPC & Local
by rustybrick
Jan 10, 2025 at 5:01 AM
Jan 10, 2025 at 5:01 AM
We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday. Then, the other day, we noticed that Reddit may be seeing a decline in Google Search traffic and visibility, but it might...
Google: URLs Don't Need To Be Lower Case For Search
by rustybrick
Jan 10, 2025 at 4:51 AM
Jan 10, 2025 at 4:51 AM
Google's John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn't matter. But he did say, pick either lowercase or uppercase, just be consistent.
Google Local Services Ads For Tax Specialist Drops Auto Credits & Features
by rustybrick
Jan 10, 2025 at 4:41 AM
Jan 10, 2025 at 4:41 AM
Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax Specialist vertical in Google LSAs.
Google Ads Updates Political Content Policy For CA Residents For Deepfakes
by rustybrick
Jan 10, 2025 at 4:31 AM
Jan 10, 2025 at 4:31 AM
Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. "California residents may use this form to report ads that may violate California Elections Code Division 20, Chapter 7," Google said.
Google Search Product Detail View Tests Share Icons
by rustybrick
Jan 10, 2025 at 4:21 AM
Jan 10, 2025 at 4:21 AM
Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a product from the popular products section of the search results. And as you scroll, the share and other icons stick to the top.
Google Tests Super Long Cookie Notice On Home Page
by rustybrick
Jan 10, 2025 at 4:11 AM
Jan 10, 2025 at 4:11 AM
Google is testing writing out a 57 words, 364 characters, notice on its home page, about its cookie usage and data usage. It is super weird to see three lines of legal text right below the Google search box on its home page.
Daily Search Forum Recap: January 9, 2025
by rustybrick
Jan 9, 2025 at 7:00 AM
Jan 9, 2025 at 7:00 AM
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Reddit seems like it is not ranking as well as it used to...
Reddit seems like it is not ranking as well as it used to...
Reddit Not Ranking As Well In Google Suddenly?
by rustybrick
Jan 9, 2025 at 4:51 AM
Jan 9, 2025 at 4:51 AM
It seems like Reddit, the site that ranks well for every single query in Google Search, is starting to see a small but visible ranking drop in Google Search. It seems Reddit is losing Google Search visibility when you look at its ranking reports in Semrush and Sistrix.
Screenshot: Google Ads Negative Keywords In Performance Max
by rustybrick
Jan 9, 2025 at 4:44 AM
Jan 9, 2025 at 4:44 AM
We have been hearing Google Ads will provide a feature to manage negative keywords for Performance Max campaigns for a while and now, maybe, the day has come. Joe Shmo on X posted a screenshot of him seeing the feature in his Google Ads account.
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