Industry News

Tracy Durnell explores non-visual negative space—what happens when writing leaves room for the reader to think:

The current design trend of business and self-help style books is to use tons of subheadings and callout boxes and always, a list of the key points at the end of the chapter. While this is a highly skimmable format and often nice visual design, it essentially sucks the negative space out of the text — the places in which the reader might step back and consider their own...

Simon Willison has a practical guide on manual testing with coding agents. Two tips I’ve already started using:

It’s still quick for an agent to write out a demo file and then compile and run it. I sometimes encourage it to use /tmp purely to avoid those files being accidentally committed to the repository later on.

And:

If an agent finds something that doesn’t work through their manual testing, I like to tell them to fix it with red/green TDD. This ensures the new case ends up...

Here is a recap of what happened in the search forums today...

Branded queries filtering is now available for all eligible sites within Search Console.

Branded queries filtering is now available for all eligible sites within Search Console.

Branded queries filtering is now available for all eligible sites within Search Console.

A new agency-dedicated experience Merchant Center experience from Google should streamline management

Google's John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note...

Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.