Industry News

Google has rolled out AI Overviews to more European regions after we caught them testing these AI Overviews earlier this month. AI Overviews are now officially live in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.

Google Ads has a new option for getting support, at least, for some advertisers. This option is named "Get a call," and it is addition to call us, chat or email support. Google is also trying a way to text for help.

Google is testing a new quick view button/link within the Google Search results for hotel and lodging results. When you click on the quick view button you are taken to the Google Business Profile listing but when you click on the main result you are taken to the website directly (or maybe the other way, I cannot tell for sure).

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google rolled out AI Mode to more users...

There are tons of complaints in the Google Business Profile Help Forums about a bug during the setup process of a Google Business Profile. When you get to the screen about adding your phone number and website address, the next button won't take you to the next screen - it just won't let you go to the next step.

I don't know if you might also like this, you probably won't but Bing is dropped ads in their featured answers, featured snippets. They are calling these ads "You might also like."

Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers. In one case it has the Google Screened checkmark in green and in the other, it does not.

Google is promoting AI Mode in its search results with a large banner ad. The banner ad says, "New! Try Al Mode. Get Al-powered responses & ask follow-ups with a new experiment. Try now..."

Google will change how it counts clicks in Google Merchant Center starting April 21, 2025. This change will make clicks count the same way Google Ads counts clicks. This means your current and historical reporting for clicks may change on April 21st.

For some Google searchers the ability to go to page two of the search results is simply not possible. The classic Google pagination bar is missing at the bottom of the results for some searchers.