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Industry News

Catch up on interesting new discussion and industry news.

    Daily Search Forum Recap: February 24, 2025

    rustybrick
    by rustybrick
    Today at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Will Searchers Click On Links Within Google AI Overviews With Dozens Of Links?

    rustybrick
    by rustybrick
    Today at 4:51 AM
    A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and more of us are seeing these AI Overviews, with dozens of links within them. And we are asking ourselves, who will click on these links?

    Google Ads Changes To Offline Conversion Quality In Smart & PMax Campaigns With Store Goals

    rustybrick
    by rustybrick
    Today at 4:41 AM
    I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February 28, 2025 Google will "increase focus on locally engaged users on channels with higher local intent."

    Microsoft Bing Doesn't Want You Searching For Google Chrome, Gemini or X's Grok

    rustybrick
    by rustybrick
    Today at 4:31 AM
    Microsoft is at it again with its search engine - Bing. Previously, when you searched for Google, they tricked you to think you were searching Bing and then hide Google completely from its search results. Now when you search for Chrome, Gemini, Grok or even Perplexity - you are given a banner to use Microsoft products and not use Google, X or Perplexity.

    Google Maps Expands Detailed Review Questions - Survey Style

    rustybrick
    by rustybrick
    Today at 4:21 AM
    For the past few years or so, Google has had a more detailed, almost survey-style review questionnaire for some local results, especially restaurants. Now, according to Claudia Tomina, Google has expanded the questions it asks on those surveys.

    Apple Intelligence With Google Gemini Integration Coming?

    rustybrick
    by rustybrick
    Today at 4:11 AM
    Apple seems like it may be preparing integration Google Gemini in Apple Intelligence as an option for its users to select. Aaron Perris from MacRumors spotted hints in the iOS 18.4 beta code that Google is listed alongside OpenAI as a "third party model."

    On social media and closed comunities

    by Rian van der Merwe
    Yesterday at 5:50 AM
    As someone who runs a Discord server for some close friends, this rings (sad but) very true:

    Closed communities are the only safe spaces left which contain productive, valuable, inspiring content, where sharing for the sake of helping someone is natural, where you can still make meaningful connections, and where you can have productive discussions.

    Daily Search Forum Recap: February 21, 2025

    rustybrick
    by rustybrick
    Friday at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

    rustybrick
    by rustybrick
    Friday at 5:01 AM
    We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack...

    Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

    rustybrick
    by rustybrick
    Friday at 4:51 AM
    Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google's system predicted they would improve performance.