Industry News

Google Ads updated its abusing the ad network policy to say it will disapprove ads can take "actions on ads relating that might violate Spam Policies for Google Web Search." Specifically, if an ad's destination points to a page removed from Google Search through a Google Search manual action, the ad will be disapproved.

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset performance.

Google has officially rolled out AI organized results for restaurants related queries. We've launched a new way to get dining recs on Search. If you're looking for something like 'restaurants with a view Chicago,' you'll get a results page organized with AI," Robby Stein, VP of Product at Google announced on X.

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be linked at the campaign level rather than the asset group level.

Google has posted a new help section for Google Merchant Center, a Merchant Center Next Glossary. This glossary defines key Merchant Center terms and links you to related articles with more detail about each term.

Here is a recap of what happened in the search forums today...

On Thursday, December 19th at 12 pm ET, Google began its release of the Google December 2024 spam update. It seems like that update kicked into gear the day or so after it was released, but honestly, it is hard to tell if the damage is from the spam update or the tail end of the completed Google December 2024 core update.

Google has offered up its remedies over its antitrust case with the Department of Justice - it was forced to, it didn't want to. Google said it will appeal the Court's decision but the process requires that we first file proposed remedies.

Google is now showing payment options on some retailer's knowledge panels. This comes after Google started asking for the payment options a business accepts in Google Merchant Center, although, it might be unrelated (we don't know).

Google Ads seems to be testing showing search ads in the Google Search results without ad copy, without the ad description text you added to your ads. I guess Google wants to see what type of impact this has on ad performance.