Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google increased the negative keywords for PMax from 100 keywords to 10...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.

Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies.

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the search results page that lets you copy link to the clipboard. That then generates a goo.gl URL shortener link to share.

Google has released version 2.9 of the Google Ads Editor. This new update brings a number of new features including support for manager account (MCC) owned labels, shopping ads on excluded brands, age exclusions in PMax campaigns, enhanced CPC deprecation, multi-tab export/import to Google Sheets, ad previews for RSA and asset groups and more.

Google Ads may now be pushing you to create an experiment ad when you dismiss the recommendations Google Ads is suggesting. So when you dismiss a recommendation, Google Ads can get feisty and push you to at least create an experiment based on that recommendation.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

A new study shows AI search engines way too often gets the answer wrong...

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance."

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI's ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google's Gemini, are just wrong, way too often. I have said this time and time again, when I see an AI Answer, at this point, I just skip over it because I know I cannot trust it and this proves that.

A new data report from Rand Fishkin at Sparktoro says that Google Search has seen 21.64% growth in searches year over year. This comes after his study that showed 1/3rd of Google searchers don't search all that much.