Industry News

Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns.

Google Search is testing a new section in its search results for "List articles." Google then shows you articles that are like top ten or top whatever number list for any topic.

Google added eight or so words between brackets to clarify that fields that aren't explicitly listed in the robots.txt documentation aren't supported. Why did they do this? Because sometimes Google gets questions about it.

Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center.

Here is a recap of what happened in the search forums today...

Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is testing adding "by" or | or '¢ or : between the sponsored label and the site name or domain name.

Google Shopping is testing a new AI Overview answer titled "Researched with AI - Experimental." This seems to pull together reviews for specific products based on Google Gemini AI.

Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, "starting in April 2025, we're replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and a broader scope of certifications."

Earlier we reported Google was testing "most popular" and "best price" labels in the product detail grid within Google Search. Now, Google is also testing a "nearby" label in that same product grid detail view.

With Google removing the cache operator from its search service, Google has stopped supporting the noarchive directive in Google Search. The directive, the noarchive meta tag, would tell Google not to keep a cache copy of your page. Since Google doesn't have a cache anymore, there is no need for Google to support this directive.