Industry News

Catch up on interesting new discussion and industry news.

    Daily Search Forum Recap: January 24, 2025

    rustybrick
    by rustybrick
    Friday at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Search News Buzz Video Recap: Google Search Volatility, European Manual Actions, Quality Raters Updated, Bing Hides Google & Yahoo AI Chat

    rustybrick
    by rustybrick
    Friday at 5:01 AM
    Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions...

    Google Search Quality Raters Guidelines Gain 11 New Pages

    rustybrick
    by rustybrick
    Friday at 4:51 AM
    On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details.

    New Google Ads Performance‬‭ Max‬‭ Features

    rustybrick
    by rustybrick
    Friday at 4:41 AM
    Google announced a number of new Google Ads Performance'¬'­ Max'¬'­ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.

    Google: Spammers Encourage You To Waste Time Disavowing Links

    rustybrick
    by rustybrick
    Friday at 4:31 AM
    Google's John Mueller said that when it comes to disavowing links "it's in a spammer's best interest to encourage others to spend time on it." Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking.

    Google Ads To Drop Certification For Some Advertisers & Reorganizes Verification Docs

    rustybrick
    by rustybrick
    Friday at 4:21 AM
    Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21

    Bing Tests New Local Pack Design With Blue Backgrounds

    rustybrick
    by rustybrick
    Friday at 4:11 AM
    Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side, including different numbered variations.

    Daily Search Forum Recap: January 23, 2025

    rustybrick
    by rustybrick
    Thursday at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Google Expands Site Reputation Abuse Enforcement To Europe

    rustybrick
    by rustybrick
    Thursday at 4:51 AM
    Google looks to have expanded its enforcement of its site reputation abuse policy to European regions this week. Google began enforcement in the US back in May but Google seems to have issued a ton of these manual actions (manual penalties) to European based sites.

    Yahoo Search Tests AI Chat

    rustybrick
    by rustybrick
    Thursday at 4:41 AM
    Yahoo seems to be testing AI Chat within its search results. The chat feature loads on the right side for your query. You click on it and it loads an AI chat bot.