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Industry News

Catch up on interesting new discussion and industry news.

    Google: There Is No Persistent Shortcut To Faster Crawling

    rustybrick
    by rustybrick
    21 minutes ago
    Google's John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific situations and times, but there is no way to just tell Google you want them to crawl you faster, all the time.

    Google Search Testing Background Section

    rustybrick
    by rustybrick
    31 minutes ago
    Google Search is testing a new section in the search results titled or named "Background." This includes articles from news publishers, with I guess, more background information than you would find from others.

    Google Ads Advanced Plans

    rustybrick
    by rustybrick
    41 minutes ago
    Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a "mix of ad types based on goals" and Google will create conversion creation and capture plans for you.

    Bing Tests Knowledge Panels With Related Searches Box

    rustybrick
    by rustybrick
    51 minutes ago
    Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find a more diverse set of topics to search for.

    Google Search Testing New Pagination Bar Without Numbers

    rustybrick
    by rustybrick
    Today at 4:11 AM
    Google is testing removing the numbers from the pagination menu at the footer of the Google Search results page. The normal pagination bar shows the page number you are on, the test just shows a next button.

    Daily Search Forum Recap: February 17, 2025

    rustybrick
    by rustybrick
    Yesterday at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Jeff Dean: Combining Google Search With LLM In-Context Learning

    rustybrick
    by rustybrick
    Yesterday at 4:51 AM
    Dwarkesh Patel interviewed Jeff Dean and Noam Shazeer of Google and one topic he asked about what would it be like to merge or combine Google Search with in-context learning. It resulted in a fascinating answer from Jeff Dean.

    Google Business Profiles Verification Failure Email With Reasons

    rustybrick
    by rustybrick
    Yesterday at 4:41 AM
    Google has upgraded the emails Google Business Profiles sends when your verification has failed. It now shows the reason(s) a verification has failed and what you need to do to become verified in Google Business Profiles.

    Google Merchant Center AI-Generated Summaries

    rustybrick
    by rustybrick
    Yesterday at 4:31 AM
    Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search. These are labeled as "experimental" and "AI-generated."

    Google Search Results Snippets Tests Page Includes

    rustybrick
    by rustybrick
    Yesterday at 4:21 AM
    Google is testing adding to the search results snippet a section that is named "page includes." To be honest, this reminds me of the tags we saw on the search result snippets in 2021, 2019 and 2017 - but I am not sure if they are the same.