Industry News

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, "Your step-by-step guide to boost ads performance."

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more.

As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said "it won't affect the way Search works." Despite Google saying that, there are tons of people in our industry thinking that international SEO has changed with this announcement - it has not.

Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable video in the shopping card block.

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search ranking volatility is heating up now...

It's been about a week and what would be do without reporting on yet more Google Search ranking volatility... I am seeing signs of a Google Search ranking update and volatility over the past 24 hours, maybe kicking in April 15th through April 16th, today.

CNBC reports Google has been sued in the UK for

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and so on, those will all redirect to Google.com.

Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads, restricted ads on 1.3 billion publisher pages and took broader site-level enforcement action on over 220,000 publisher sites.