Industry News

Catch up on interesting new discussion and industry news.

    Google Search Ads Travel Feeds To See Prices, Images & More Rich Results

    rustybrick
    by rustybrick
    Oct 22, 2024 at 4:51 AM
    Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, Google is testing things to do, car rentals and events formats.

    Google Sitelinks Search Box Going Away Next Month

    rustybrick
    by rustybrick
    Oct 22, 2024 at 4:41 AM
    Google is deprecating the ten-year-old Sitelinks Search Box. It is going to start to disappear from the search result snippets starting on November 21, 2024. This does not impact the normal sitelinks, just the search box.

    Google Watch Video Search Ads

    rustybrick
    by rustybrick
    Oct 22, 2024 at 4:31 AM
    Google seems to be testing showing search ads that you can click to watch a video. We saw something like this back in 2018, but this shopping ad has a video play icon on it, and when you look at it, it then changes to a "watch" icon.

    Several Bugs Within Bing Webmaster Tools API & Documentation

    rustybrick
    by rustybrick
    Oct 22, 2024 at 4:21 AM
    There are reportedly at least five bugs within the Bing Webmaster Tools API and the corresponding documentation. The bugs range from setting country and regions to site move requests, plus bugs with the overall API documentation.

    Google Ads Performance Max Won't Take Priority Over Standard Shopping In Same Account

    rustybrick
    by rustybrick
    Oct 22, 2024 at 4:11 AM
    Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won't take priority over Standard Shopping campaigns when they are both in the same ads account.

    Bing Search Adding Al-Enhanced Summary

    rustybrick
    by rustybrick
    Oct 22, 2024 at 4:05 AM
    Microsoft is adding new AI features to Bing Search named AI-enhanced summaries. These can show up in the knowledge panel section, and say the "summary was generated by Al from multiple online sources. Find the source links used for this summary under "Based on sources."

    Daily Search Forum Recap: October 21, 2024

    rustybrick
    by rustybrick
    Oct 21, 2024 at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Google Search Ranking Volatility Continues October 19th & 20th

    rustybrick
    by rustybrick
    Oct 21, 2024 at 4:51 AM
    Nope, Google won't let up with its Google Search ranking volatility. We are seeing sites that are showing better rankings one day, only to see those rankings jump back up the next day and continue to see this pattern over and over again. It is like Google cannot make up its mind and it is beyond unusual to see this happening for this long of a period of time.

    Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

    rustybrick
    by rustybrick
    Oct 21, 2024 at 4:41 AM
    Nick Fox is now the new head of Google Search, replacing Prabhakar Raghavan who is moving into Chief Technologist role at Google. Nick Fox has been with Google since July 2003 and is someone we have quoted here for 20 years on this site.

    Google To Pause Ads Related To Elections After Polls Close On Nov. 5

    rustybrick
    by rustybrick
    Oct 21, 2024 at 4:31 AM
    Google will temporarily pause ads related to the US elections after the polls close on November 5th. Google said this "is a temporary measure, and we will notify advertisers when this policy is lifted."