Industry News

Google's John Mueller once again blasted the "concept of toxic links," he wrote on Reddit, "The concept of toxic links is made up by SEO tools so that you pay them regularly." As you know, John is not a fan of link selling, buying and removal services - including tools that tell you what to remove.

I am hearing numerous reports from SEOs that the link report within Google Search Console is showing drastically fewer links than it did a month prior. I am not sure if this is impacting all SEO, but there are a number of SEOs complaining about this.

Google Images lets you upload an image, and then it may show you an option to "see exact matches." This essentially will show you all the locations where the image is found by Google across the web. Obviously, this can help you find out who stole your image, and then you can have fun trying to get them to take it down.

Google is testing a large blue visit button on its mobile search results interface. The button is hard to miss and shows up under the sitelinks for some searchers. Again, it is a test, so many of you will likely not be able to replicate it.

Google has grayed out, muted, its logo, for Memorial Day, again this year. It also applied an American flag under the search box with the message, "Honoring those who sacrificed." That links to the search results for [Memorial Day] on Google Search.

Here is a recap of what happened in the search forums today...

We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed...

Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google's Search Liasion, said this on X yesterday, "We have not gone live with algorithmic actions on site reputation abuse."

Google Search can now index Electronic Publication, the .epub, file type. Google added EPUB as a supported filetype to the file types indexable by Google help documentation.

Every day now, I see several screenshots on X of embarrassing and sometimes harmful AI Overviews within the Google Search results interface. I mean, we covered the one that recommends you drink urine, but I can't cover each and every one I see - there are just too many.