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Industry News

Catch up on interesting new discussion and industry news.

    Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

    rustybrick
    by rustybrick
    Mar 28, 2024 at 4:51 AM
    Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% more suspended advertiser accounts and 40% more ads removed from publisher pages.

    Google Updates Its Definition Of Top Ads; They May Not Be At The Top

    rustybrick
    by rustybrick
    Mar 28, 2024 at 4:41 AM
    Back in October we reported that Google has confirmed its search ads, Google Ads, can show up mixed in the middle of the organic search results. Now Google is updating its help documentation to change the definition of top ads to say the ads may appear below the organic results, ultimately not making the ads appear at the top.

    Google Ads Adds Share Ad Preview For Performance Max

    rustybrick
    by rustybrick
    Mar 28, 2024 at 4:31 AM
    Google is now rolling out the ability to share ad campaigns within Google Ads for Performance Max campaigns without the need for the person you are sharing it with to have a Google Ads account. This is a new Share Ad Preview button available in Google Ads account for this.

    Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

    rustybrick
    by rustybrick
    Mar 28, 2024 at 4:21 AM
    You can now search Google for any of your wallet addresses across bitcoin and five new Ethereum Virtual Machine (EVM) networks. So you can look up your balances within those networks directly on Google Search.

    New Google Shopping & Maps Search Features

    rustybrick
    by rustybrick
    Mar 28, 2024 at 4:11 AM
    Google announced a number of new(ish) shopping and maps/local features yesterday, a lot of them using AI features that Google likes to tout. There are glanceable AI-generated reviews, swipe left/right shopping, AI-generated product ideas, local trip ideas, recommendation lists for locations, and more.

    Daily Search Forum Recap: March 27, 2024

    rustybrick
    by rustybrick
    Mar 27, 2024 at 1:00 PM
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google Local Service Ads is asking for more photos. SEOs...

    Google Local Service Ads Sends Email Asking You To Upload Photos

    rustybrick
    by rustybrick
    Mar 27, 2024 at 4:51 AM
    Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, "Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out." But don't LSAs already contain photos?

    European Hotels Can Remove Pricing Information From Google Hotel Search

    rustybrick
    by rustybrick
    Mar 27, 2024 at 4:41 AM
    Google sent an email to European based hotel and vacation property managers that with the new European rules, they can now remove pricing information and other information from showing in the Google Search results. Google said this is available to hotels in the European Economic Area (EEA).

    SEOs, Please Don't Remove Contact Us & About Us Pages

    rustybrick
    by rustybrick
    Mar 27, 2024 at 4:31 AM
    Google's John Mueller asked if it would be alright not to list a contact us and about us page on their website. The reason is, they would only add it if Google wanted it, but not for users. John Mueller responded, "I can think of good reasons for some sites to have these kinds of pages, but, after double-checking, there's nothing in our search developer documentation that suggests this is needed."

    Google Search Developer Docs Gain AI Generated Help Features

    rustybrick
    by rustybrick
    Mar 27, 2024 at 4:21 AM
    A week ago Monday, March 18th, I noticed Google's search developer documentation had generative AI features to help you find the answers to your question. This is in the form of an improved search, summary of the page content, a chat feature and more. I was told this was rolled out on some developer docs earlier in the year.