Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bing announced a bunch of upgrades to Bing Webmaster Tools. Semrush acquired Third Door Media, Search Engine Land, SMX...

Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot tools coming to the toolset.

Google Ads has released an update it the Google Ads API, version 18. Version 18 includes updates across account management, ad groups, ads, assets, campaigns, hotel/travel, local, PMax, reporting and more. This is a major release update of the Google Ads API.

Google Merchant Center now lets you name your various shipping policies. This is a welcomed change because previously, it was hard to know which shipping policy was associated with which products.

Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars.

Google Ads has renamed "text assets" to "customizations" within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided assets to create customized ad copy.

Google is testing a product carousel within the search results snippets that contain product images, product information, ratings and prices. This might be specific to Amazon, but I am not sure.

This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th and October 18th.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing more volatility again from Google Search, surprise, surprise...

Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking.