Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Business Profiles adds new help page for requesting reviews via links or QR codes. Google Ads search term report has quick filters...

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, before than seven in 2024, nine in 2023 and ten in 2022 and 2021.

Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a new help page on how to use this feature.

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and search terms and landing pages from Dynamic Search Ads.

The Search Engine Roundtable is made up of what you, the search community, are talking about. What are you, the search community, noticing in the search results, whether it be ranking changes, user interface changes, or beyond...

Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in 2025.

Google has posted the New Year's Eve Doodle and New Year's Day Doodle on the Google.com home page for when it is New Year's Eve for you and New Year's Day for you.

Natalia Quintero wrote about what she’s learned from talking to more than 100 companies about AI implementation. This part about the problem with early adopters and isolated workflows stood out:

AI doesn’t spread like other software. Think about Asana. If one person decides to organize their team’s tasks there, everyone benefits automatically because the work is more organized, and someone on the team has taken responsibility for that organization. You don’t need to learn the tool to get...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google December 2025 core update is done rolling out...

Will Larson has a good post about implementing “Agent Skills” in their internal agent framework at Imprint. The whole piece is worth reading, but I wanted to highlight this observation:

Humans make mistakes all the time. For example, I’ve seen many dozens of JIRA tickets from humans that don’t explain the actual problem they are having. People are used to that, and when a human makes a mistake, they blame the human. However, when agents make a mistake, a surprising percentage of people...