Industry News

Here is a recap of what happened in the search forums today...

Google's John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon, but it is unclear if it will happen in the next couple of days or after the holiday season.

OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot. The AI company updated the description and details of the crawler information removing that it is used for links and to train OpenAI's generative AI foundation models.

Google's Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to Gemini in 2026.

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden your work with exact match and phrase match keywords.

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns.

Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google's own help documentation? Well, it does.

Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for performance reports.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing Search Live in AI Mode...

Google announced it is adding social channels within the Google Search Console Insights report. This "lets you review Search performance of social channels associated with your website directly within Search Console," Google wrote.