Industry News

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are starting to see big movement from the Google December 2025 core update...

On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more "fluid and expressive conversations when you go Live with Search."

Google's John Mueller said that it is impossible for Google to pre-announce quality improvements to Google Search, including core updates. He said, "having quality changes ready for a specific date/time is never a given, and pre-announcing for a fixed date isn't possible."

Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results in the middle section.

Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of interest from those in the real estate business.

Google confirmed it is essentially removing the Q&A feature within Google Maps, and instead, searchers can use the new AI-powered Ask button on a Google Business Profile to get the answers they are looking for.

I’ve been refining my approach to using LLMs for product work, and I figured it’s time to write up how I actually use them day-to-day. One important note before we dive in: I don’t use AI to do my thinking for me—that’s still my job. I use it as a sparring partner to make my own thinking better.

The most valuable thing an AI assistant can do isn’t write your PRD or draft your strategy doc. It’s push back on weak reasoning, spot gaps you missed, and force you to articulate why your idea is...

Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.

Here is a recap of what happened in the search forums today...

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its...