Industry News

For the past few days there has been a number of complaints about not being able to see Questions and Answers on Google Business Profile listings. While some can see some Q&As, not everyone can see all of the past Q&As posted on those Business Profiles within Google Search.

There has been a tremendous amount of confusion around the news that Google will stop indexing sites that are completely inaccessible via a mobile phone after July 5th. Google will index sites that are not mobile-friendly - period. But if your site won't load at all on a mobile device, it just doesn't load period, then Google won't index it.

Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote "white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings" would be in violation of this policy.

Google Merchant Center seems to be testing a whole slew of new analytics for the Merchant Center console. The data itself is not new but the UX is, and I am told the analytics is presented in a more user-friendly and easy-to-navigate manner.

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conversion data to your Microsoft Advertising campaigns.

Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more.

Here is a recap of what happened in the search forums today...

I am seeing signs of yet another intense Google search ranking update and intense ranking volatility yesterday and into today, June 4th and 5th. Many of the tools are showing very heated volatility and there has been a spike in chatter within the SEO community.

New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less than 15% of queries.

Microsoft, in its monthly update, announced that it will be moving (or "upgrading" as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier.